ASA Adjudications Snapshot – April 2012

This article provides a selection of the most interesting ASA adjudications from April and a summary of the key issues considered in those adjudications. Two adjudications investigated the suitability of advertisements for alcohol, a topic recently in the news in relation to the creation of a new initiative to create EU-wide guidelines for the self-regulation of alcohol advertising. Europe's 8 largest alcohol producers will work on this initiative (known as the Responsible Marketing Pact) with the World Federation of Advertisers, European Commission and national associations. Sanctions for violations will include public naming and shaming, and referral to national regulatory authorities for repeat offences. For more information, please see our recent Law Now ( click for link) to.

Following the ASA's first adjudication relating to Twitter-based advertising earlier this year ( click for link), this month the ASA has investigated a Twitter prize promotion and the associated Twitter comments. Another adjudication provides an interesting consideration of one of the exclusions from the remit of the CAP Code, 'heritage advertising', which covers content from past advertising campaigns (not part of current promotional strategy) placed in an appropriate context. 

Click here to view the snapshot in full.

This article was written for Law-Now, CMS Cameron McKenna's free online information service. To register for Law-Now, please go to www.law-now.com/law-now/mondaq

Law-Now information is for general purposes and guidance only. The information and opinions expressed in all Law-Now articles are not necessarily comprehensive and do not purport to give professional or legal advice. All Law-Now information relates to circumstances prevailing at the date of its original publication and may not have been updated to reflect subsequent developments.

The original publication date for this article was 29/05/2012.