Turkey Limits Product Promotion Representatives' Activities As Part Of Measures Against COVID-19 Pandemic

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Esin Attorney Partnership

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Esin Attorney Partnership, a member firm of Baker & McKenzie International, has long been a leading provider of legal services in the Turkish market. We have a total of nearly 140 staff, including over 90 lawyers, serving some of the largest Turkish and multinational corporations. Our clients benefit from on-the-ground assistance that reflects a deep understanding of the country's legal, regulatory and commercial practices, while also having access to the full-service, international and foreign law advice of the world's leading global law firm. We help our clients capture and optimize opportunities in Turkey's dynamic market, including the key growth areas of mergers and acquisitions, infrastructure development, private equity and real estate. In addition, we are one of the few firms that can offer services in areas such as compliance, tax, employment, and competition law — vital for companies doing business in Turkey.
On March 19, 2020, the Turkish Medicine and Medical Devices Authority ("TİTCK") announced the suspension of product promotion representatives' visits to pharmacies and health organizations...
Turkey Coronavirus (COVID-19)
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Recent Development

On March 19, 2020, the Turkish Medicine and Medical Devices Authority ("TİTCK") announced the suspension of product promotion representatives' visits to pharmacies and health organizations within the scope of measures against the COVID-19 pandemic.

What's New?

According to Article 5 of the Regulation on the Promotional Activities for Pharmaceuticals, product promotion representatives carry out promotional activities for pharmaceuticals through visits to doctors, dentists and pharmacists.

In light of the measures against the COVID-19 pandemic, the TİTCK suspended product promotion representatives' promotional activities of visits to doctors, dentists and pharmacists in all health organizations and institutions, including pharmacies. The TİTCK also announced that promotional activities could still be carried out electronically (such as e-mail and video conference).

The TİTCK's announcement is available online here (in Turkish).

Conclusion

The TİTCK continues to take active steps to protect the public against the COVID-19 pandemic in Turkey. All product promotion representatives must suspend their visits to the health organizations until further notice and follow the TİTCK's announcement in this regard.

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