Turkey Limits The Activities Of Product Promotion Representatives As Part Of The Full Lockdown Against The COVID-19 Pandemic

EA
Esin Attorney Partnership

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Esin Attorney Partnership, a member firm of Baker & McKenzie International, has long been a leading provider of legal services in the Turkish market. We have a total of nearly 140 staff, including over 90 lawyers, serving some of the largest Turkish and multinational corporations. Our clients benefit from on-the-ground assistance that reflects a deep understanding of the country's legal, regulatory and commercial practices, while also having access to the full-service, international and foreign law advice of the world's leading global law firm. We help our clients capture and optimize opportunities in Turkey's dynamic market, including the key growth areas of mergers and acquisitions, infrastructure development, private equity and real estate. In addition, we are one of the few firms that can offer services in areas such as compliance, tax, employment, and competition law — vital for companies doing business in Turkey.
On 28 April 2021, the Turkish Medicine and Medical Devices Authority (TİTCK) announced the suspension of product promotion representatives' visits to pharmacies...
Turkey Food, Drugs, Healthcare, Life Sciences
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Recent Developments

On 28 April 2021, the Turkish Medicine and Medical Devices Authority (TİTCK) announced the suspension of product promotion representatives' visits to pharmacies and health organizations during the full lockdown as part of the measures against the COVID-19 pandemic. The TİTCK's announcement is available  here  (in Turkish).

What's New?

As part of the measures against the COVID-19 pandemic, Turkey announced a full lockdown, which starts on 29 April at 7 pm until 17 May at 5 am. Parties working on the production, logistics and sales of medicines, medical devices, medical masks and disinfectants are exempt from the lockdown. Nonetheless, the TİTCK declared that product promotion representatives' promotional activities of visits to doctors, dentists and pharmacists in all health organizations and institutions, including pharmacies, are not subject to the exemption. Therefore, promotional activities must be carried out electronically (such as by email and video conference) during this period.

Conclusion

The TİTCK continues to take active steps to protect the public against the COVID-19 pandemic in Turkey.

All product promotion representatives must suspend their visits to the health organizations until the end of lockdown.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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