ARTICLE
2 August 2019

Amendments To Price Tag Regulation And The Communiqué On The Use Of Domestic Production Logos On Product Price Tags

EA
Esin Attorney Partnership

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Esin Attorney Partnership, a member firm of Baker & McKenzie International, has long been a leading provider of legal services in the Turkish market. We have a total of nearly 140 staff, including over 90 lawyers, serving some of the largest Turkish and multinational corporations. Our clients benefit from on-the-ground assistance that reflects a deep understanding of the country's legal, regulatory and commercial practices, while also having access to the full-service, international and foreign law advice of the world's leading global law firm. We help our clients capture and optimize opportunities in Turkey's dynamic market, including the key growth areas of mergers and acquisitions, infrastructure development, private equity and real estate. In addition, we are one of the few firms that can offer services in areas such as compliance, tax, employment, and competition law — vital for companies doing business in Turkey.
The Ministry of Trade introduced amendments to the Price Tag Regulation and the Communiqué on the Use of Domestic Production Logos on Product Price Tags on July 27, 2019.
Turkey Consumer Protection
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Recent Development

The Ministry of Trade ("Ministry") introduced amendments to the Price Tag Regulation ("Regulation") and the Communiqué on the Use of Domestic Production Logos on Product Price Tags ("Communiqué") on July 27, 2019. The Ministry's amendments unified the provisions of the Regulation and the Communiqué and revised the provisions regarding the obligation to place labels on products.

What's New?

The amendments revised the definitions of "label" and "price lists" under both the Regulation and the Communiqué. Accordingly, labels must include not only the sale price, unit price, the place of production and the distinctive feature of the goods, but also all the mandatory items set forth under the Regulation.

In addition, the relevant regulations regarding the determination of the place of production and domestic production logos under the Communiqué were added to Article 4 of the Regulation.

The Ministry also revised Article 5 of the Regulation titled "Obligation to place labels on products". Pursuant to the revised provision, labels placed on products that sellers released into the retail market may be in written, digital or electronic form. In this respect, the Ministry simplified the wording of the provision and avoided explicitly referring to mandatory items to be included in the label, merely providing information on the format of the labels.

As for the tariff and price lists for services, as in the previous regulation, the labels must contain the services' distinctive feature, the sale price with tax included and the effective date of the prices.

Moreover, it is no longer required to include the place of production in the labels and price lists for products bearing domestic product logos.

Regarding the goods and services subject to discount, the new regulation requires the discounted sale price to be placed on the label, tariff or price list along with the actual sale price and in an easily visible and legible manner. This is different from the previous regulation, which required the discounted price to be indicated in the same size as the actual price.

Conclusion

The Ministry continues to issue detailed regulations on the use of price tags on goods and services introduced to the retail trade. Companies in the retail sector should follow the Ministry's announcements and comply with the requirements set forth under the Regulation and the Communiqué before introducing their products into the market.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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