PRESS RELEASE
10 April 2026

EVENT: World Cup 2026: Keeping Your Campaigns Onside

LS
Lewis Silkin

Contributor

We have two things at our core: people – both ours and yours - and a focus on creativity, technology and innovation. Whether you are a fast growth start up or a large multinational business, we help you realise the potential in your people and navigate your strategic HR and legal issues, both nationally and internationally. Our award-winning employment team is one of the largest in the UK, with dedicated specialists in all areas of employment law and a track record of leading precedent setting cases on issues of the day. The team’s breadth of expertise is unrivalled and includes HR consultants as well as experts across specialisms including employment, immigration, data, tax and reward, health and safety, reputation management, dispute resolution, corporate and workplace environment.
Join us on Wednesday 22 April, 4–5pm, for a fast, practical check‑in on how to safely maximise World Cup momentum without drifting into ambush marketing territory.
United Kingdom

Join us on Wednesday 22 April, 4–5pm, for a fast, practical check‑in on how to safely maximise World Cup momentum without drifting into ambush marketing territory. With regulators and rights holders especially alert right now, even small creative decisions can carry big risks.

Alex Kelham, Brinsley Dresden, and Lauren Stone will lead a quick, practical session on staying creative and compliant.

We'll cover:

  • How close to the line can you go, and what crosses it?
  • Can you reference the tournament, use football imagery, or feature players?
  • What are the biggest traps in reactive and social-first campaigns?
  • Real world examples of what is allowed and what is likely to attract scrutiny.

If you're finalising a campaign or planning last‑minute reactive content, this session will help you stay bold, fast and compliant.

Sign up to attend here.

Contributor

We have two things at our core: people – both ours and yours - and a focus on creativity, technology and innovation. Whether you are a fast growth start up or a large multinational business, we help you realise the potential in your people and navigate your strategic HR and legal issues, both nationally and internationally. Our award-winning employment team is one of the largest in the UK, with dedicated specialists in all areas of employment law and a track record of leading precedent setting cases on issues of the day. The team’s breadth of expertise is unrivalled and includes HR consultants as well as experts across specialisms including employment, immigration, data, tax and reward, health and safety, reputation management, dispute resolution, corporate and workplace environment.

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