The Paris Private Equity team advised European Digital Group on the acquisition of 2PACE, a consulting firm specializing in Salesforce solutions—the world's leading CRM platform—and in enhancing the commercial performance of both B2B and B2C companies.
Founded in 2020 by Julien Samson, Arnaud Desaegher, and Rémi Bonigen, 2PACE specializes in Salesforce Revenue Cloud solutions (CPQ, RCA, and Billing). The firm provides end-to-end support, from strategic planning to the deployment, maintenance, and training of Salesforce systems.
The acquisition allows EDG to offer a full range of services across the revenue value chain and strengthen its expertise around Salesforce products like Agentforce AI, Mulesoft, and Revenue Cloud Advanced, aiming to become a key Salesforce partner.
The Goodwin team was led by Benjamin Garçon and included Benhouda Derradji, Lorraine De Groote and Marjorie Ladsous on corporate aspects.