"Crucial Tips for Using IP Watching and Enforcement to Protect Your Business" is featured in the 2018 Intellectual Property Supplement of The Legal Intelligencer, as authored by W. Drew Kastner, Stephenie Wingyuen Yeung, Andrew Chou, and Sekou Lewis.
"Intellectual property rights in trademarks, copyrights, domain names and website content are among a company's most significant assets and account for key elements of a business' core operations and consumer brand recognition. Twenty-first century businesses must protect these critical assets by developing comprehensive IP watch and enforcement strategies—and by recognizing the legal risks and financial costs of failing to do so. This article will help businesses take practical, appropriate, and timely steps to protect their legal rights and interests, and avoid common—yet costly—brand and other IP asset protection mistakes."
Read the full article online here.
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