United States: New Technology

The American Bar Association Antitrust Law Section’s annual Spring Meeting took place from March 25 – 27, 2026, in Washington, DC, this year.

Washington State has enacted one of the most expansive deepfake-related personality rights statutes in the country. Rather than creating a standalone AI regime, Washington folded AI-generated replicas directly into its existing right of publicity framework under the Washington Personality Rights Act (WPRA) and extended protection to all individuals—regardless of fame, domicile, or the commercial value of their identity.

In January of this year, CBP quietly released a ruling (January 16, 2026/CEE.HQ H350722) that demarcates clear boundaries of where AI is permitted to facilitate Customs filings and where such artificial tools cross the “human-brokers-only” line.