ARTICLE
9 August 2024

Court Considers Vodka Influencers' Posts (Podcast)

KD
Kelley Drye & Warren LLP

Contributor

Kelley Drye & Warren LLP is an AmLaw 200, Chambers ranked, full-service law firm of more than 350 attorneys and other professionals. For more than 180 years, Kelley Drye has provided legal counsel carefully connected to our client’s business strategies and has measured success by the real value we create.
Two men – we'll call them Mario and Alin – purchased Blue Ice Vodka based, in part, on social media posts in which various influencers suggested that the vodka...
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Two men – we'll call them Mario and Alin – purchased Blue Ice Vodka based, in part, on social media posts in which various influencers suggested that the vodka was a "healthy product" that can help with personal fitness and weight management. "After conducting some research," both men discovered that Blue Ice Vodka "does not have any health benefits." They also discovered that the influencers were paid to promote the vodka.

www.kelleydrye.com/viewpoints/blog...fluencers-posts

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