ARTICLE
9 December 2019

The Impact Of The CCPA On Data-Driven Marketing And Business Models (Video)

Come 2020, the California Consumer Privacy Act (CCPA) may significantly impact businesses' data practices, with new and burdensome compliance obligations such as "sale" opt-out requirements
United States Privacy
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Come 2020, the California Consumer Privacy Act (CCPA) may significantly impact businesses’ data practices, with new and burdensome compliance obligations such as “sale” opt-out requirements and, in certain circumstances, restrictions on tiered pricing and service levels.

The breadth of personal information covered by the CCPA, going beyond what is typically covered by U.S. privacy laws, will complicate compliance and business operations.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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