Taylor Swift has a formidable reputation for subduing those who dare cross her: ex-boyfriends, pop competition and even industry giants like Apple. So when the 29-year-old star posted a lengthy Tumblr message June 30 after manager Scooter Braun finalized a $300 million-plus deal to acquire record label Big Machine — and the master recordings to her first six albums — the industry reflexively recoiled into a defensive posture in anticipation of the fallout. Swift's missive took aim at two music power brokers, Big Machine Label Group CEO Scott Borchetta and Braun.
In their recent article for The Hollywood Reporter, James Sammataro, co-head of Pryor Cashman's Media + Entertainment Group, and Giovanna Marchese examine the implications of the sale and, in light of Braun's pivotal role and associations with other major artists in the music industry, the numerous ways that it could potentially affect Swift's legacy and brand.
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