ARTICLE
2 December 2020

The Legality Of Loot Boxes: A Primer

SM
Sheppard Mullin Richter & Hampton

Contributor

Sheppard Mullin is a full service Global 100 firm with over 1,000 attorneys in 16 offices located in the United States, Europe and Asia. Since 1927, companies have turned to Sheppard Mullin to handle corporate and technology matters, high stakes litigation and complex financial transactions. In the US, the firm’s clients include more than half of the Fortune 100.
Loot boxes have become a regular feature in many mainstream video games. However, while their popularity is clear amongst gamers, the legal issues and ...
United States Media, Telecoms, IT, Entertainment
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Loot boxes have become a regular feature in many mainstream video games. However, while their popularity is clear amongst gamers, the legal issues and positions from regulators about their use, both in the US and abroad, are a bit more murky. By the end of 2020, several of the major console manufacturers have pledged to require games developed for their platforms to disclose information on the relative rarity or probability of obtaining randomized virtual items. These required disclosures will also apply to game updates, if the update adds new loot box features. Many major publishers have made a similar commitment to provide such disclosures by the end of the year. Given these impending self-regulating industry moves, the handout below provides an overview of the key legal considerations for companies currently using, or considering using loot boxes in their games.

Legal Considerations for Loot Boxes

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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