Price, fuel efficiency and safety are the three most important features to millennials when evaluating vehicles.
When millennials look for a new car, price, fuel efficiency and safety are top of mind, followed by style/look, size, brand reputation, technology and features, speed and other. There were no significant differences by country relative to the global results–other than in France and Italy where style and look was the third most popular response. Price and fuel efficiency are generally related and possibly reflect millennials' concerns about cost. In contrast, car buyers as a whole cite fuel efficiency as the 20th most important consideration in their purchase, providing further support as to the importance of this attribute to millennials.
Millennials and Auto Trends Report.pdf (4.0) MB
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