ARTICLE
29 October 2020

Avoiding Price-Gouging Pitfalls While Navigating Price Increases In The Era Of COVID-19

JD
Jones Day

Contributor

Jones Day is a global law firm with more than 2,500 lawyers across five continents. The Firm is distinguished by a singular tradition of client service; the mutual commitment to, and the seamless collaboration of, a true partnership; formidable legal talent across multiple disciplines and jurisdictions; and shared professional values that focus on client needs.
. But there are actions companies can take to minimize the risk of a collision with state attorneys general and/or class actions filed by private litigants.
United States Corporate/Commercial Law
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As COVID-19 continues to impact communities across the country-causing many state and local authorities to extend (or reinstate) emergency orders and other pricing restrictions-the road companies must travel to implement price increases (no matter how justifiable) continues to be littered with price-gouging statutes that, if not skillfully navigated, can lead to costly exposure. Because price gouging is currently governed by state law, with each state setting its own requirements, ensuring compliance on a national scale is difficult, expensive, and fraught with pitfalls. But there are actions companies can take to minimize the risk of a collision with state attorneys general and/or class actions filed by private litigants.

This Jones Day White Paper outlines the most important aspects of, and differences among, the current state statutes, the issues companies often face in determining whether and how to implement a price increase, and tips companies can use to avoid, or at least minimize, the bumps in the road to obtain a smoother ride.

Read the full White Paper.

Attachments

Avoiding Price-Gouging Pitfalls.pdf

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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