Brands constantly confront change – willingly and unwillingly. Rebrandings, mergers and acquisitions, redirections of company strategy, shifting market conditions, and evolving demographics all affect a brand. In our experience, the following principles offer a useful framework for not only surviving but thriving through change.
Read More: Thriving through change
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.