Two digital advertising companies are the targets of a recent Better Business Bureau effort to enforce the industry's self-regulatory principles. The interest-based advertising rules of the road require third parties to provide enhanced notice to consumers when collecting IBA data from non-affiliated websites, and require all companies to provide easy-to-use tools to opt out of IBA data collection activities on non-affiliated mobile apps.
This article is presented for informational purposes only and is not intended to constitute legal advice.