Advertising is a key ingredient to most companies'
success. Potent advertising can give a rising company a lift
and an established business staying power. When deployed by a
competitor, advertising can threaten a rival's reputation,
market share and bottom line. But when a competitor's
advertising verges from truth to falsehood, marketing personnel and
executives are likely to ask: "Should we sue those shameless
liars for false advertising?"
To continue reading Bob Lehrburger's article from the November
14, 2013 edition of Corporate Counsel, please
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