Asda has just launched a new offensive in the supermarket price war with a potentially knock-out salvo. Teaming up with our client, independent supermarket price-checker mySupermarket (see www.mysupermarket.co.uk ), Asda are offering a new website (at www.asdapriceguarantee.co.uk ) where anyone can easily and simply check whether the price of goods which have been bought at Asda, is any cheaper at Tesco, Sainsburys, Ocado or Morrisons ... and if it is, Asda refund the difference!
Acting for mySupermarket, we advised mySupermarket on this deal, negotiated it and put 'the legals' in place to make it happen. Television campaigns and advertising from Asda began last night.
The supermarket wars go on...
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