The GDPR has impacted how organizations in many industries, including advertising, operate. For example, the Committee of Advertising Practice, which authors the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing "CAP Code", is in the process of updating its prize promotion rules to comply with the stricter requirements under the GDPR, primarily as related to obtaining consent from competition participants.
For further information on the forthcoming update to the CAP Code and its expected impact on advertising, please read the post prepared by my colleagues Carlton Daniel, Ailin O'Flaherty and me, which has published on Squire Patton Boggs Global IP & Technology Law Blog.
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