Lowenstein Sandler represented theSkimm, a leading media brand and suite of products delivering high-value content to millions of millennial and Gen Zfemale readers, in its acquisition by Everyday Health Group, a division of Ziff Davis, Inc. (NASDAQ: ZD).
Co-founded in 2012 by then-news producers Danielle Weisberg and Carly Zakin, theSkimm was launched as an email newsletter. From there, it has grown into a suite of products reaching millions of multi-generational women today, serving as a trusted source to help them live their smartest lives by seamlessly integrating into their existing routines. theSkimm now includes the Daily Skimm, Daily Skimm: Weekend, Skimm Money, Skimm Your Life and Skimm Well newsletters, B2B marketer's newsletter The SKM Report, the "9 to 5ish with theSkimm" podcast, and the WellPlayed sports podcast.
This acquisition should enable Everyday Health Group to engage with theSkimm's dedicated audience seeking trusted, evidence-based information and services to deliver valuable, timely content in the fast-growing category of women's health and wellness.
The Lowenstein team included Eric Weiner, Meredith Beuchaw, Ed Zimmerman, Lesley P. Adamo, Matthew F. Cammarata, Darren Goodman, Eric Jesse, Mark P. Kesslen, Adam Dickson, Claire Dronzek, Waleey Fatai, Jessica I. Kriegsfeld, Dana Quinn, Kiaya Rose Dilsner-Lopez, and Chynara Tolubaeva.