1. The China Supreme Court fully supports Siemens' trademark infringement and unfair competition claims of RMB 100 million
Recently, the China Supreme Court ("SPC") concluded a trademark infringement and unfair competition lawsuit between the appellant Ningbo Qishui Electric Co., Ltd. ("Qishuai") and the appellees Siemens AG ("Siemens") and Siemens (China) Co., Ltd. ("Siemens China"). The appeal petition was rejected and the first instance's decision that Qishuai shall immediately cease infringement and unfair competition acts, and that Qishuai shall compensate Siemens and Siemens China for RMB100 million (USD13.72 million) in economic loss and RMB163,000 (USD22,356) in reasonable expenses was affirmed.
One of the issues in this case was Qishuai's use of the "Shanghai Siemens Electronics Co., Ltd. in Chinese" logo on a laundry machine's body. The SPC found that first, Qishuai used the label in a prominent position on the laundry machine. The relevant public was likely to use it to distinguish the source of goods, which shall constitute trademark use. Although Qishuai argued that such logo is the business name of a third party, and it was legally authorized to use such business name, generally, it isn't common for companies using another company's name on its product's prominent position. Second, the product that Qishuai used the logo was the same type of product as those approved for use in class 7 for laundry machine related goods under Siemens' Cited Mark "Siemens in Chinese." Third, the "Siemens" consisted in the "Shanghai Siemens Electronics Co., Ltd. in Chinese" logo was the distinctive part of the logo and identical with the Cited Mark. It shall constitute similar mark with the Cited Mark. Accordingly, Qishuai used the "Shanghai Siemens Electronics Co., Ltd. in Chinese" logo on its laundry machine as a trademark, which constituted similar to the Cited Mark "Siemens in Chinese" and was likely to cause confusion among the relevant public. Such use also infringed upon Siemens and Siemens China's trademark right. Another issue in this case was regarding Qishuai's use of the business name of "Shanghai Siemens Electronics Co., Ltd. in Chinese" on the package of the infringing product and promotional activities. The "Siemens in Chinese" in said business name was identical with the trade name and registered trademark of Siemens and Siemens China, which was likely to cause relevant public to believe that such product was from Siemens and Siemens China, or mistakenly believe that there were associations with Siemens and Siemens China. Qishuai's use of other's business name that has certain influence and other's registered trademark as trade name constituted unfair competition.
Regarding the amount of compensation, the SPC found that 1) part of the promotional documents submitted by Siemens and Siemens China showed that Qishuai's scale of production and sales was enormous. Numerous news reported that its annual sales towards RMB1.5 billion. 2) Investigations from various Administration for Market Regulations showed that Qishuai used the "Shanghai Siemens Electronics Co., Ltd. in Chinese" logo in a wide range of laundry machine models for sale that reached most municipalities and provinces nationwide. Meanwhile, Qishuai claimed that it operates more than 1,500 national distributors and has more than 58,000 retailers, which proved the wide range of its products sales. 3) From the numbers of models shown on Qishuai's 3C certification certificates, it can be assumed that there were numerous infringing products models, and the productions scale was large. Combined with the said fact findings and the profit percentage in the laundry machine industry, it can be found that Qishuai's production and sale of the infringing products far exceeded the maximum statutory damages in the Anti-unfair Competition Law. Comprehensively consider the relatively high fame of Siemens and Siemens China, objective bad faith of Qishuai, a large scale of infringement, and a long duration, the compensation amount shall be above the maximum statutory number. Given that Qishuai failed to produce its financial data as evidence, the first instance court did not err when it calculated the compensation amount based the total sales found in the submitted new reports evidence, using 1/15 of the percentage of the infringing products' sales in reaching its decision.
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