In recent years, China's social and economic level continues to develop and its economic fields continue to expand. In particular, there are more and more participants in various economic fields and the competition is becoming more and more fierce. In the process of enterprises participating in market competition, the role of the trademark is also increasing. The trademark has become an important intangible asset of the enterprise, which is the symbol of the enter- prise and the expression form of the enterprise culture. Due to the role played by the trademark and the unlimited value it can show, the trademark owners pay more and more attention to the protection of the trademark. At the same time, as China is vigorously promoting scientific and technological innovation at the national level, the protection of trademark rights and other intellectual property rights can better reflect China's emphasis on scientific and technological innovation, which provides a good opportunity for trademark owners to fully protect their registered trademarks. For trademark owners, how to deal with trademark infringement? This article will be combined with China's relevant laws and regulations to make a brief interpretation.
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