由纯数字构成的商标显著性问题的探讨

CCPIT PATENT AND TRADEMARK LAW OFFICE is the oldest and one of the largest full-service intellectual property law firms in China. Our firm has 322 patent and trademark attorneys, among whom 93 are qualified as attorneys-at-law. We provide consultation, prosecution, mediation, administrative enforcement and litigation services relating to patents, trademarks, copyrights, domain names, trade secrets, trade dress, unfair competition and other intellectual property-related matters. headquartered in Beijing, we have branch offices in New York, Silicon Valley, Tokyo, Munich, Madrid, Hongkong, Shanghai，Guangzhou and Shenzhen.

Explore

随着数字时代的到来，数字已经成为我们生活中不可或缺的一部分。

China Intellectual Property

Authors

To print this article, all you need is to be registered or login on Mondaq.com.

随着数字时代的到来，数字已经成为我们生活中不可或缺的一部分。在商标设计中，越来越多的商标采用纯数字作为主要构成元素，这引发了一个重要的问题：由纯数字构成的商标在视觉上是否具有足够的显著性？本文将对这一问题展开探讨。

首先，我们需要明确什么是商标的显著性。商标的显著性，即商标的显著特征，是指商标应当具备的足以使相关公众区分商品或者服务来源的特征，具体来讲，是指商标能够使消费者识别、记忆，可以发挥指示商品或服务来源的功能与作用。在商标设计中，显著性是一个非常重要的考量因素，它直接影响了商标的识别度和保护力。

文章正文请点击此处。

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

Authors

Wang Chuan

Your Author LinkedIn Connections

See More Popular Content From

由纯数字构成的商标显著性问题的探讨

Contributor

Intellectual Property

Contributor

China