ARTICLE
7 January 2019

Tips For Managing Your Online Reputation

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MacDonald & Associates

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With over 30 years of experience filled with accomplishments and success stories, Natalie MacDonald, author and winner of the leading case on Extraordinary Damages in Canadian Employment Law, has been repeatedly named among Canada’s Top Employment Law Practitioners, and amongst the Best in the World by the prestigious “Women in Business Law” guide. In 2019, Natalie was named Employment Lawyer of the Year by Canadian Lawyer and Canadian HR Reporter, with the firm named Employment Law Firm of the Year by Global Awards. Natalie and her team are the go-to experts for anyone facing challenges in the workplace.
Negative comments or social media posts can have a significant impact on a person's career path, and understanding how to protect yourself is critical
Canada Privacy
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Negative comments or social media posts can have a significant impact on a person's career path, and understanding how to protect yourself is critical, Toronto employment lawyer  Amelia Phillips  tells AdvocateDaily.com.

"We're starting to see how important the online space is for people's reputations and their livelihoods," says Phillips.

"Outside of your resume and, perhaps, references, employers do not usually know anything about you. Search engines are where they can get a first impression of you," she says. "It can be extremely damaging when another person posts comments about you or your business online that are untrue or defamatory. And often, it's very difficult to correct."

Phillips points out that online reputation has become such a concern that the Office of the Privacy Commissioner of Canada addressed it in a paper earlier this year.

Companies that deal with this issue head-on have also sprouted up, she says, noting they vet what's out there, perform a diagnosis of the problem and suggest a course of action to address it.

"I've had conversations with folks who have had something posted about them when they were in their early 20s, and it's still online when their names are searched decades later. At this point, they're professionals in their 40s and have accomplished so much, but that stain is still there. I've had a client that wanted to change their name entirely because of it," Phillips says.

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