1. Trademarks make it easy for consumers to find you;
2. Trademarks help prevent marketplace confusion;
3. Trademarks are a very economically efficient communication tool;
4. Trademarks are your most enduring assets;
5. Trademarks support stronger sales volume, stronger margins, and can provide price maintenance legally;
6. Trademarks are relatively inexpensive to protect;
7. Trademarks allow businesses to most effectively utilize the Internet;
8. Trademarks are very effective against unfair competition.
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.