Google just announced changes to its policies relating to abortion-related advertising. The changes, which only apply to advertisers in the United States, the United Kingdom, and Ireland, will go into effect in June.
Under the new policy, advertisers that want want to run ads using keywords related to getting an abortion will first need to be certified by Google as an advertiser that either provides abortions or does not provide abortions.
Once Google certifies the advertiser, all of the advertisements from that advertiser will include a disclosure that states either "Provides abortions" or "Does not provide abortions."
Google said that, "This added transparency will help ensure that users have the necessary information to decide which abortion-related ads are most relevant to them."
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