Today, the licensing of brand names is more popular than ever in the sale of apparel. As a result, apparel sellers and licensees are routinely entering into license agreements with the owners of brands. While many of the issues that are confronted by a licensee in negotiating a license agreement are readily apparent — such as royalty rates, exclusivity, guarantees, territory and the like — there are a number of concepts that are not as obvious, yet can be critical to ending up with an agreement that will protect the licensee down the road.
In his recent article for Women's Wear Daily, Kenneth Schulman, co-head of Pryor Cashman's Fashion and Licensing practices, examines the issues licensees should be cognizant of when negotiating a license agreement.
Click here to read the full article in WWD.
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