ARTICLE
16 January 2019

Better Ads Standards Go Global

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Frankfurt Kurnit Klein & Selz

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Frankfurt Kurnit provides high quality legal services to clients in many industries and disciplines worldwide. With leading practices in entertainment, advertising, IP, technology, litigation, corporate, estate planning, charitable organizations, professional responsibility and other areas — Frankfurt Kurnit helps clients face challenging legal issues and meet their goals with efficient solutions.
The Coalition for Better Ads -- an association of industry organizations and companies involved in online media -- has expanded its Better Ads Standards ...
United States Media, Telecoms, IT, Entertainment

The Coalition for Better Ads -- an association of industry organizations and companies involved in online media -- has expanded its Better Ads Standards for desktop and mobile web to all countries and regions worldwide.  The Better Ads Standards identify the ad experiences that the organization believes fall beneath a threshold of consumer acceptability and are most likely to drive consumers to install ad blockers.

The standards, which were originally published in March 2017, originally only applied to North America and Europe.  

The Coalition's Better Ads Experience Program allows publishers to certify that they comply with the Better Ads Standards.  The Program also includes an independent dispute resolution mechanism which assesses compliance with the Better Ads Standards.   

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