Intellectual property rights — especially trademark rights — are often the result of extensive planning by marketing gurus and business sales personnel. Late-night discussions revolve around questions about target audience identification, product cost, and whether to appeal to impulse buyers or comparison shoppers.
Once those questions are answered, the marketing and business teams come up with a final product: A trademark consisting of a word, a phrase, a logo, a sound, a color or a combination that they hope will drive consumers to purchase the trademarked product in mass.
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