ARTICLE
22 November 2015

The risks with selfies – how much attention are you paying to what you post?

CG
Coleman Greig Lawyers

Contributor

Coleman Greig is a leading law firm in Sydney, focusing on empowering clients through legal services and value-adding initiatives. With over 95 years of experience, we cater to a wide range of clients from individuals to multinational enterprises. Our flexible work environment and commitment to innovation ensure the best service for our clients. We integrate with the community and strive for excellence in all aspects of our work.
Posting photos on social networking channels can risk of unintentionally disclosing private or confidential information.
Australia Privacy

It is not uncommon for business people to upload the occasional 'selfie' as a means to connect with their customers on a more personal level. Whilst posting your photos on social networking channels can create welcome interest in your business, there is a significant risk in unintentionally disclosing private or confidential information.

British Secretary of State for Health, Jeremy Hunt, found himself being accused of breaching patient confidentiality earlier this year. After visiting a local hospital, Hunt commended medics, posing for a picture beside them which he uploaded to his personal Twitter account. Unfortunately, his picture also captured a whiteboard of patients' names in the background. Just minutes later, the original photo was replaced with the amended image below – no longer featuring the confidential information.

Twitter users were outraged by Hunt's conduct and began firing heated tweets at the Secretary of State for Health, demanding he apologise to patients.

Others went as far as encouraging disciplinary action against Hunt.

Another selfie mishap occurred this month when a triumphant punter uploaded a photo of herself with her winning Melbourne cup bet. The original image included important details of her receipt...including the personalised barcode.

Chantelle had a rude awakening when she tried to claim her winnings (over $850). A so-called Facebook 'friend' had beaten her to the punch - manipulating her selfie in a way that allowed the ticket to pass as legitimate and withdrawing her winnings from an automated machine.

Things to consider before uploading your selfie

Along with considering a flattering pose, filter and caption, individuals should pay close attention to the background of the image. Things such as client details, client files, confidential documents, and information of interest should remain absent from your self portrait. As an employer, you should have a social media policy in place that touches upon the taking of selfies at work. While your employee may be the one posting the photo, as an employer you may still be responsible for any breach of privacy or confidentiality.

Also, while you're keen to share your news, make sure there is no adverse consequence arising from such disclosure. For example, an early disclosure of an invention or innovation may prevent you from obtaining registered rights.

The above examples are an important reminder that social media posts are instant and have the potential to reveal more information than originally anticipated. While the disclosure may be inadvertent, today's customers are not so forgiving and your reputation and relationship with customers could be adversely affected.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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