In Response To Coup, Facebook Places Limits On Advertising In Myanmar

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Global Advertising Lawyers Alliance (GALA)

Contributor

With firms representing more than 90 countries, each GALA member has the local expertise and experience in advertising, marketing and promotion law that will help your campaign achieve its objectives, and navigate the legal minefield successfully. GALA is a uniquely sensitive global resource whose members maintain frequent contact with each other to maximize the effectiveness of their collaborative efforts for their shared clients. GALA provides the premier worldwide resource to advertisers and agencies seeking solutions to problems involving the complex legal issues affecting today's marketplace.
Facebook announced that, in response to the coup in Myanmar earlier this month, it is banning the Myanmar military (the "Tadmadaw")
Myanmar Media, Telecoms, IT, Entertainment
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Facebook announced that, in response to the coup in Myanmar earlier this month, it is banning the Myanmar military (the "Tadmadaw") and military-controlled entities from Facebook and and Instagram, as well as all advertising from military-linked commercial entities.  Facebook said the bans are indefinite.  

Facebook said, "Events since the February 1 coup, including deadly violence, have precipitated a need for this ban.  We believe the risks of allowing the Tatmadaw on Facebook and Instagram are too great." 

In order to implement its ban on advertising from military-linked commercial entities, Facebook is referencing the United Nations' Fact-Finding Mission on Myanmar's 2019 report on the economic interests of the Tatmadaw, as the basis to guide these efforts, as well as the UN's Guiding Principles on Business and Human Rights.  One of the core aspects of the UN's Guiding Principles is that businesses should respect human rights, which means that businesses should, "avoid infringing on the human rights of others and should address adverse human rights impacts with which they are involved." 

As we saw during the Presidential elections in the United States over the last year, Facebook is wrestling with the ways in which its platform can be misused -- and how restrictions to its advertising policies can limit the spread of misinformation in connection with major political events.  Does this recent advertising policy change related to the Tadmadaw signal that Facebook is going to start taking an even more aggressive stand on these issues around the world?  Will we start to see Facebook place more restrictions on governments, and government-controlled entities, when they are connected to violence and other human rights violations? 

Originally Published by GALA, February 2021

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

In Response To Coup, Facebook Places Limits On Advertising In Myanmar

Myanmar Media, Telecoms, IT, Entertainment

Contributor

With firms representing more than 90 countries, each GALA member has the local expertise and experience in advertising, marketing and promotion law that will help your campaign achieve its objectives, and navigate the legal minefield successfully. GALA is a uniquely sensitive global resource whose members maintain frequent contact with each other to maximize the effectiveness of their collaborative efforts for their shared clients. GALA provides the premier worldwide resource to advertisers and agencies seeking solutions to problems involving the complex legal issues affecting today's marketplace.
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