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Great post on the GigaOM Apple Blog today about Apple's lobbying efforts -- or lack thereof. Like Microsoft, Google, and other heavyweight companies, Apple will have to become more active in Washington.
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Great post (http://bit.ly/JgeuB6) on the GigaOM Apple Blog
recently about Apple's lobbying efforts -- or lack
thereof. Like Microsoft, Google, and other heavyweight
companies, Apple will have to become more active in
Washington. They've simply become too big, and they have
an ever increasing target on their backs. But
"active" doesn't have to mean blanketing Washington
with money. Like all things Apple, the company can craft and
execute a carefully considered strategy, leveraging the strength of
their brand, to connect with policy makers in DC.
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