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In this episode, the discussion revolves around safety
claims and risk reduction in advertising, with a
focus on FTC and NAD regulations. The hosts, Amy Mudge and
Daniel Kaufman, highlight several key cases, including deceptive
recall notices by auto dealerships and misleading claims about
health products like colloidal silver and smartphone accessories.
They emphasize the importance of substantiation for
safety claims, noting that advertisers must provide competent
and reliable scientific evidence. The conversation also touches on
the need for disclosures about potential safety risks,
even if no explicit safety claims are made, and the high burden of
proof required for claims involving health products.
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.
