United States: Roller Coaster Start To The New Year For Biometrics: Rosenbach v. Six Flags And Emerging Biometric Laws

A recent decision from the Supreme Court of Illinois heightens the risks faced by companies collecting biometric information by holding that an individual who is the subject of a violation of Illinois' Biometric Information Privacy Act—but who suffered no separate harm from the violation—is an "aggrieved party" with a cause of action under the statute. Rosenbach v. Six Flags Entertainment Corp., No. 123186 (Ill. Jan. 25, 2019). This decision will only further embolden plaintiffs' lawyers to bring biometric privacy suits, and the risk to companies collecting biometric information will likely increase as newly enacted and proposed legislation comes into effect. In this post, we discuss what happened, what is on the horizon, and some steps to consider.

Overview of the Illinois Biometric Information Privacy Act

The Illinois Biometric Information Privacy Act ("BIPA") regulates private entities' (defined broadly) collection, use, storage, and disposal of an individual's "retina or iris scan, fingerprint, voiceprint, or scan of hand or face geometry" (defined as "biometric identifiers") or any information "based on an individual's biometric identifier used to identify an individual" (defined as "biometric information"). BIPA imposes several obligations on private entities in possession of biometric identifiers or biometric information, including requiring:

  • the development of a written biometrics retention and destruction policy,
  • the disclosure of the content and purposes for which the biometric identifiers or biometric information are collected and used,
  • the procurement of a written release for the collection and use of biometric identifiers and biometric information, and
  • the implementation of safeguards meeting "the reasonable standard of care within the private entity's industry."

Private entities failing to comply with their obligations under the statute may face litigation based on BIPA's private right of action available to persons "aggrieved" by such statutory violations and could be liable for actual damages or, if greater, "liquidated damages" of $1,000 per negligent violation and $5,000 per intentional or reckless violation of the law.

Preliminary Challenges in Biometric Privacy Litigation

As noted in our last post here, defendants have two separate and independent ways to attack plaintiffs' injury allegations in BIPA and other privacy and cybersecurity litigation:

  • challenge the plaintiff's standing through either a federal court Article III challenge1 or a state court equivalent (which we addressed in more detail in our previous post here discussing the decision from the Northern District of Illinois, Rivera v. Google, Inc., 16-02714 (N.D. Ill. Dec. 29, 2018); or
  • argue that the plaintiff failed to plead or prove the injury redressable by the cause of action in question (e.g., that the plaintiff was not "aggrieved by a violation" of BIPA).

Rosenbach v. Six Flags Entertainment Corp.

The Supreme Court of Illinois in Rosenbach v. Six Flags Entertainment Corp. did not address Article III standing nor the Illinois state court equivalent, but rather focused on the circumstances in which a plaintiff can satisfy the injury requirement contained in BIPA itself—that is, the requirement that the plaintiff be "aggrieved." In Rosenbach, a mother filed suit on behalf of her 14-year-old son claiming that the fingerprinting practices of Six Flags, in connection with their repeat-entry pass enrollment process, violated BIPA2 by collecting the son's fingerprints without informing him or his mother of "the specific purpose and length of term for which his fingerprint had been collected" and without obtaining either his or his mother's written release or consent. In addition to other defenses, Six Flags argued that the plaintiff "had suffered no actual or threatened injury" and, as a result, was not an "aggrieved" person eligible for the BIPA private right of action.

Emphasizing the importance of proper notice and the right to refuse consent, the court explained that "[w]hen a private entity fails to adhere to the statutory procedures . . . 'the right of the individual to maintain [his or] her biometric privacy vanishes into thin air. The precise harm the Illinois legislature sought to prevent is then realized.'" Therefore, the court held that no actual injury, beyond a violation of BIPA, is required for a person to qualify as an "aggrieved" person and be entitled to seek liquidated damages and injunctive relief.


The Rosenbach decision has several important takeaways for businesses that collect or use personally identifiable information, including biometric identifiers and biometric information:

  • Liability risks for alleged mishandling of biometric information are increasing: Several additional states have laws on the books, or are considering legislation, for biometric information.  Although Illinois is currently the only biometric information statute with a private right of action,3 the risks for entities collecting biometric information are increasing, particularly if other jurisdictions use similar "aggrieved" language and adopt the Rosenbach rationale:

    • The California Consumer Privacy Act of 2018 ("CCPA"): The CCPA introduced sweeping changes to the U.S. privacy landscape by granting California residents enhanced rights in relation to their personal information (which includes biometric information), as well as a private right of action for certain breaches of personal information. See here for more information on the latest amendments to the CCPA.
    • The proposed Massachusetts Senate Bill 341: The proposed bill would add a Consumer Data Privacy chapter to the Massachusetts General Laws, which would grant Massachusetts consumers similar rights to those provided under the CCPA in relation to personal information (which may include biometric information). Unlike the CCPA, the proposed bill would create a private right of action for a consumer who has "suffered [any] violation" of the bill and specifically states the intent that a violation of the bill "shall constitute an injury in fact to the consumer . . . and the consumer need not suffer a loss of money or property . . . to bring an action for a violation." See here for a copy of the bill.
    • The proposed Washington Privacy Act, Senate Bill 5376 ("WPA"): The proposed WPA would create a new overarching privacy law in Washington State. The proposed law would create an enumerated set of consumer rights in relation to personal data (which includes biometric data) similar to those provided under the CCPA. Although the proposed law does not include a private right of action for aggrieved consumers, a violation of its provisions could result in enforcement by the attorney general. See here for a copy of the bill.
    • The proposed New York Biometric Privacy Act, Senate Bill 1203 ("BPA"): The proposed BPA would create a new biometric-specific privacy law in New York similar to BIPA. The proposed law would create a private right of action for "[a]ny person aggrieved by a violation" of the statute. See here for a copy of the bill.
  • Understanding which biometric identifiers/information are collected/used: Businesses across industries increasingly are (or are considering) using biometrics more frequently, including in relation to:

    • user verification (such as mobile device fingerprint authentication),
    • workforce management (such as fingerprint-based time clocks), and
    • personal identification (such as facial recognition in photographs and video).

With potential liability in private actions or state attorney general enforcement proceedings for mere procedural violations, such as failure to provide adequate disclosure or obtain necessary    release/consent, entities using (or considering using) biometrics should take steps to gain a deeper understanding of a business's actual collection, use, storage, and disposal practices relating  to biometrics. In that regard, many businesses would benefit from conducting a data mapping exercise and/or information audit to identify the information and practices that would be subject to privacy and cybersecurity laws, such as BIPA. Only with this kind of solid understanding can companies undertake to comply with the patchwork of laws that are emerging and ensure that they are complying with the procedures afforded to avoid the significant litigation risk. Once in place, companies can begin to revise notice, collection, use, and retention practices accordingly. Companies that do not have the resources to undertake a data mapping effort should (at a minimum) understand whether they are collecting biometrics and review privacy policies and terms of service to identify risks and take basic steps to manage them.

  • Alternative defenses remain: Despite the Rosenbach decision being favorable to plaintiffs, defendants still have other defenses that can be raised in BIPA litigation. These include, but are not limited to:

    • Standing: It remains to be seen whether the Illinois Supreme Court will be open to dismissing BIPA litigation on constitutional standing grounds where the plaintiff suffers no harm apart from the alleged statutory violation. And, as noted above, Article III standing challenges may be viable in federal court.
    • Statutory Interpretation: There are several terms and concepts under the biometric statutes that are still open to interpretation, such as the meaning of "biometric identifiers," what conduct qualifies as the "collection" of biometric information, and whether practices are considered "negligent," "reckless," or "intentional" under BIPA. In addition, businesses may be able to argue that some of their obligations under the statute are satisfied by implicit messaging provided through the context of the process involved in the collection of biometric identifiers or biometric information.
    • Procedural Defenses: Defendants are still able to assert the procedural defenses available to them in all lawsuits, including a failure to meet class certification requirements, improper venue, and lack of personal jurisdiction, among others.


1 The ability to obtain such a dismissal does not eliminate the risk posed by biometric litigation. If a plaintiff files suit in state court, his or her standing in that court will be determined instead by state standing principles, not Article III. The plaintiffs from Rivera have refiled their claims against Google in the Circuit Court of Cook County, Illinois. Rivera v. Google LLC, No. 2019CH00990 (Ill. Cir. Ct.) (to be heard May 24, 2019).

2 According to the complaint, the fingerprinting process for the repeat-entry passes to the park is as follows: When individuals sign up for repeat-entry passes, Six Flags' system "scans pass holders' fingerprints; collects, records and stores 'biometric' identifiers and information gleaned from the fingerprints; and then stores that data in order to quickly verify customer identities upon subsequent visits by having customers scan their fingerprints to enter the theme park."

3 The biometrics laws of both Texas (Tex. Bus. & Com. Code Ann. § 503.001) and Washington State (Wash. Rev. Code § 119.375) do not create a private right of action for individuals impacted by an entity's violation of the statutes. However, both statutes grant the attorney general the power to enforce the statutory provisions, including through the imposition of civil fines and penalties.

The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.

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Events from this Firm
1 Oct 2019, Other, Washington, DC, United States

Orrick is proud to host the AIPN for its final breakfast meeting of 2019 for a session titled “Helping the World Gasify”. As natural gas production and use is very unevenly distributed throughout the world, often gas produced in association with crude oil is sold below cost or flared.

25 Nov 2019, Speaking Engagement, New York, United States

Lorraine McGowen will be speaking on the upcoming “Evaluating the Financial Health of an Entity” panel at the New York session of the Pocket MBA: Finance for Lawyers and Other Professionals program, hosted by the Practising Law Institute.

2 Dec 2019, Speaking Engagement, New York, United States

Evan Hollander will co-chair the Practising Law Institute’s annual Nuts and Bolts of Corporate Bankruptcy this year.

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