On October 30, the Campaign for a Commercial-Free Childhood ("CCFC") asked the Federal Trade Commission ("FTC") to investigate the market for preschool apps. The CCFC cited a new University of Michigan study that found "a number of troubling advertising practices, including apps that force kids to watch ads or make in-app purchases in order to advance in the game," as well as advertisements disguised as gameplay, and cartoon characters urging children to make purchases.

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