Given the current climate in the oil and gas industry, it is especially important to manage your reputation. Social media – especially LinkedIn – can be an excellent tool for that purpose. If you don't have a LinkedIn account, it's time to get one! This is the number one networking platform, and it can help you reach broader audiences.
If you're already LinkedIn savvy, make sure you are using the Recommendations feature to your advantage. Many users aren't even aware of this feature, but it can give you a boost in an already-competitive market. In addition to showing the world you're a great company to do business with, 10 or more Recommendations will give you a higher ranking in search engine results.
Get your most satisfied customers to write you these Recommendations and they will show up on your page, as well as their own pages. In an age where online reviews can make or break a product, service, or business, utilizing this tool on your LinkedIn page provides an invaluable boost to your reputation.
For more information, see the full article from The OGM.
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