Alternative mutual funds' popularity with investors increased from 2007 to 2014 and attracted $124 billion in new investments during that period, according to an industry report by PwC. The products had total assets of $334 billion invested in 569 funds by the end of that period, the report found. In the year ahead, PwC expects alternative mutual funds will continue to gain acceptance and investment inflows as the integration between alternative and traditional asset management continues, while increased access to traditional capital sources for product innovation and greater opportunities for defined contribution plans to invest in alternative strategies will also benefit the industry.
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