There are few toys as recognizable as the LEGO brick. The tiny plastic brick is the LEGO Group's "most important product."1 Although LEGO products have undergone extensive development since the launch of the traditional LEGO brick in 1958, the foundation has remained the same. LEGO has twice been named "Toy of the Century."2 In 1999, the brick was named as one of the "Products of the Century" by Fortune Magazine.3 It has spawned licensing deals with well-known franchises such as Star Wars, Lego-themed television shows, theme parks, videogames, and the 2014 box office hit, The LEGO Movie.
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Originally published in the August 3, 2015 issue of the New York Law Journal.
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