As prices fall and technology improves, the potential benefits and hazards of 3D printing are looming larger in the minds of brands' IP counsel, said Venable partner Justin E. Pierce during a recent World Trademark Review podcast. As the technology improves, Pierce said, brands concerned about IP rights need to look beyond policing and focus on a strategy of engagement that provides an alternative enabling individuals to express themselves in a way that is legal, licensed, and easy.
Listen to the podcast to learn how Pierce believes brands can co-exist with creators.
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