Yesterday (December 9), the Association of National Advertisers (ANA) released a study, The Bot Baseline: Fraud in Digital Advertising," exposing the significant fraud present in media buying on the Internet. The losses to the industry for fraudulent, non-human web traffic are billions per year. Doug Wood, Joe Rosenbaum, Todd Mumford and Debra Dermody worked with the ANA on the project, including suggested language for future contracts that addresses non-human web traffic. You can read and download the entire study or the executive summary originally made available to ANA members, entitled " ANA/White Ops Bot Fraud Initiative, Preview for ANA Member Participants" or both.
This article is presented for informational purposes only and is not intended to constitute legal advice.
