Facebook and Apple have received a lot of press this week for offering cryopreservation and egg storage as benefits to their female employees. Reactions to the news have been mixed: some pundits applaud the effort to attract and retain women executives, while others suggest that it is a cynical move to ensure that the companies do not lose young female workers to child-rearing.

Regardless of the motive, the move suggests that tech companies are giving serious thought to how to increase the number of women in their ranks.

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