In the brave new world of viral online communications, it is critical to stay in front all of those complaints coming at you and to deal appropriately and successfully with any negative online comments about your brand or business.

In this podcast, John Gotaskie highlights some key strategies to effectively diffuse online criticism and avoid potential legal liability for rash responses.

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The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.