Searching Content indexed under Social Media by Davis & Gilbert ordered by Published Date Descending.
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Social Media / Influencer Marketing / Native Advertising >> A Must "Follow": Stricter Groundwork For Influencer Marketing
Throughout 2018, regulators and self-regulators stayed focused on deceptive influencer marketing campaigns and native advertising practices across the United States.
United States
18 Jul 2019
Advertising, Marketing & Promotions Alert >> New York And Florida Ags Settle Charges With Seller Of Fake Social Media Accounts And Engagements
New York Attorney General Letitia James and Florida Attorney General Ashley Moody announced settlements with Devumi LLC.
United States
19 Feb 2019
CCPA Update: California Public Forums And Other Proposed State/Federal Legislation
Although many questions were raised, no feedback has yet been provided.
United States
1 Feb 2019
Advertising, Marketing & Promotions Alert >> FTC Brings Action Against PR Agency And Publisher For Misleading Online Endorsements And Deceptively Formatted Advertising
The Federal Trade Commission (FTC) announced a settlement with a public relations agency and its chief executive officer, as well as a magazine publisher and its sole owner,
United States
29 Nov 2018
The Pursuit Of "Truth" In Advertising: Social Media (Video)
In the next series of posts, I will share some highlights from my presentation.
United States
22 Nov 2018
The (Exaggerated?) Death Of The Press Release
Brand messaging shows up everywhere these days, from the screens in our pockets to the sides of sports stadiums.
United States
1 Feb 2018
FTC Brings First Ever Enforcement Action Against Individual Social Media Influencers; Updates Warnings And Guidance For Influencers And Marketers
On the heels of issuing more than 90 letters to celebrities, bloggers and other influencers in April 2017...
United States
19 Sep 2017
Instagram Adds Paid Partnership Tool For Transparency
Instagram recently unveiled a new "branded content tool" that will allow influencers who are paid to endorse consumer products to tag partnering brands with an automated "paid partnership" disclosure.
United States
27 Jul 2017
FTC Tells Influencers To Disclose Connections On Social Media
The FTC sent more than 90 letters to celebrities, athletes and other influencers – as well as to marketers – highlighting the need for influencers to "clearly and conspicuously" disclose their relationships to brands...
United States
4 May 2017
Influencer Campaigns See Increased Scrutiny
Marketers and their agencies are seeing increased regulatory scrutiny of their influencer campaigns as the popularity of influencers continues to grow and influencer networks become a greater marketing force.
United States
19 Apr 2017
New Federal Law Protects Consumer Reviews Of Products And Services
A new federal law, the Consumer Review Fairness Act of 2016 (the CRFA), protects the ability of consumers to review a company's products, services, and conduct – including on social media.
United States
30 Mar 2017
NAD Action Requiring The Kardashians And Fit Tea To Disclose Their Connections In Social Media Posts
As part of its ongoing monitoring program, the NAD reviewed endorsements by Kourtney and Khloe Kardashian and Kylie Jenner that failed to disclose that they were paid...
United States
24 Feb 2017
New Copyright Office Regulations Require Websites To Re-Register For DMCA Safe Harbor Protection
The Copyright Office recently implemented new regulations governing how websites and other online service providers must register a designated agent for receiving copyright infringement notices...
United States
22 Dec 2016
Regulators And Watchdogs Continue To Focus On Disclosure Obligations
There have been significant developments in the wake of the Federal Trade Commission's (FTC) recent actions against Lord & Taylor and Warner Brothers.
United States
25 Oct 2016
4 Ways To Combat Online Cyber-Defamation
With the ever-expanding role of social media and the Internet, negative online reviews can spread virtually unchecked.
United States
6 Jun 2016
Why FTC's Action Against Lord & Taylor Was More Than Slap On Wrist
In an evolving digital world, advertisers are constantly looking for new ways to engage consumer interest, and to maintain that interest.
United States
6 Jun 2016
2016 Mitigating Risk: Key Litigation Developments - Intellectual Property >> Strategies And Tactics To Battle Online Cyber-Defamation
With the ever-expanding role of social media and the Internet, negative reviews can spread virtually unchecked.
United States
12 Apr 2016
FTC Brings First Action Alleging Deceptive Native Advertising Practices
In early 2015, Lord & Taylor launched a comprehensive social media campaign to promote its new Design Lab collection, a private-label clothing line targeted to women between 18 and 35 years old.
United States
30 Mar 2016
Entertainment, Media & Sports Alert - Live Video-Streaming Apps Pose Challenges for Sports and Entertainment Industries
The transmission of live events through video-streaming apps Periscope and Meerkat is raising concerns among rights holders. Advances in both legal and technological tools will be needed to effectively combat unauthorized transmissions.
United States
30 Jun 2015
Contest Entrants' Pins Raise FTC Endorsement Concerns
The Federal Trade Commission recently investigated whether Cole Haan, Inc. violated Section 5 of the FTC Act.
United States
21 Jul 2014
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