Searching Content indexed under Social Media by Terri Seligman ordered by Published Date Descending.
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FDA And FTC Send Joint Warning Letters To Companies For Non-Compliant Influencer Posts
The FTC and the FDA announced today that they jointly sent warning letters to four companies that market flavored e-liquid products.
United States
11 Jun 2019
New FTC Action Targets Social Media Campaign, Native Advertising And Customer Reviews
The FTC has just announced two important settlements that highlight the FTC's continuing interest in deceptive practices involving endorsements, customer reviews, and native advertising.
United States
26 Nov 2018
Safer For Advertisers? Tumblr Issues New Community Guidelines
Starting September 10th, new updates to Tumblr's community guidelines are going into effect. The new guidelines impose stricter rules on hate speech, violent content and non-consensual sexual images.
United States
5 Sep 2018
Grindr's Sharing Of Users' HIV Status With Vendors Made Public; Now Ending Practice
As reported in BuzzFeed News, the popular gay dating app Grindr was -- until publicly outed for this practice -- providing its users' HIV status (as shown in users' profiles) to two app optimization vendors.
United States
9 Apr 2018
FedEx Maintaining Ties With NRA, Despite Pressure
As reported by AdAge today, even in the face of a social media campaign calling for a boycott, FedEx has not cut its ties with the NRA and will continue to provide discounts ...
United States
1 Mar 2018
Snack Cake Offers Relationship Advice
In what may be one of the more unusual uses of social media by a brand, Little Debbie -- the personification of the snack cake brand sold by McKee Foods -- went on Twitter to offer "her" thoughts on love and relationships.
United States
21 Feb 2018
Company Selling Social Media Followers Investigated By New York AG
Devumi, a Florida-based company that sells automated followers to celebrities, sports stars, journalists and politicians looking to magnify their social media presence and inflate their number of followers ...
United States
19 Feb 2018
FTC Updates Endorsement Guide FAQs And Settles First-Ever Action Against Individual "Influencers"
Recent developments demonstrate the FTC's continued interest in social media endorsements. First, in an effort to provide additional guidance on its endorsement policies, the FTC again updated its Endorsement Guide FAQs.
United States
12 Sep 2017
It's Blowing Up: Lessons from Two Recent Social Media Promotions
Last week, the apparel company Sunny Co Clothing launched an Instagram promotion promising to give away the red swimsuit below for free (except for shipping and handling costs)...
United States
11 May 2017
Honesty Is Not The Same As Full Disclosure: The FTC's Recent Letters To Influencers
That connection could be a business relationship, a family relationship, monetary payment, a gift, or a free product.
United States
25 Apr 2017
FTC Settles First Native Advertising Case Against Fashion Retailer
Less than three months after issuing guidance to marketers on native advertising, the FTC has brought and settled its first native advertising case against national retailer Lord & Taylor.
United States
23 Mar 2016
NAD Scotts Decision: Marketers - Not Customers - Are Responsible For Online Review Compliance
Encouraging customers to write product reviews is a common and effective marketing tactic.
United States
4 Nov 2015
OMG! Kim Kardashian Social Media Post Creates Headache For Drug Marketer
The Food and Drug Administration has sent a warning letter to the pharmaceutical company Duchesnay because of a recent Kim Kardashian social post endorsing the company's morning sickness drug, DICLEGIS.
United States
13 Aug 2015
Native Advertising: The Old Is New Again
"Native advertising" is generally defined as advertiser-sponsored content that is designed for compatibility with the editorial content in which it is placed.
United States
7 Jul 2015
Facebook Will No Longer Allow "Like-Gating"
Facebook announced through its Platform Policy that it will no longer allow advertisers to incentivize users to like their Pages or use a social plug-in.
United States
13 Aug 2014
Facebook Changes Its Promotions Guidelines
Facebook introduced significant changes to its terms of service recently in an effort to make it easier for businesses to administer sweepstakes, contests and other promotions on its site.
United States
29 Aug 2013
What Facebook And Instagram Changes Mean To Advertisers
Over the past few days and weeks the press has spilled a lot of ink about Facebook's, and its newly acquired company, Instagram's, revised privacy, advertising and other policies.
United States
2 Jan 2013
Facebook Settles FTC Privacy Charges
The Federal Trade Commission (FTC) announced yesterday that Facebook has settled charges that it deceived consumers by making false privacy assurances, and then repeatedly allowing consumer information to be shared and made public.
United States
1 Dec 2011
In Case Of First Impression, NAD Addresses "Like-Gating" On Facebook
In response to a challenge brought by 1800-Contacts, Inc., the National Advertising Division of the Council of Better Business Bureaus ("NAD") has reviewed advertising claims made by Coastal Contacts, Inc. ("Coastal"), through a Facebook promotion offering "free" products to consumers who "Liked" its Facebook page. It was the first time NAD has addressed "Like-gating."
United States
11 Nov 2011
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