India:
Sensory Trademarks
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In recent times, different companies and proprietors have been
employing new branding techniques that utilize non-traditional
marks such as color, shape, a particular kind of movement or
motion, sound, taste/flavor, touch, and even scent to distinguish
their products from competitors' products and attract
consumers. Businesses utilize these symbols not only as source
signifiers, but as promises of reliability and quality.
Mr. Dheeraj Kapoor discusses about the varied aspects of sensory
marks in his article for the Trademark Lawyer. The same can be
viewed through the link: http://origin.misc.pagesuite.com/pdfdownload/cc186022-34c0-4da7-87df-c00c3b023377.pdf
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