Michael Morris, Senior Associate
How much is your brand worth? The fourth annual BrandZ Top 100 Most Valuable Global Brands ranking was published by Millward Brown Optimor on 29 April 2009.
The "world's largest brand equity study" seeks to put a monetary value on the most important brands in the global market by using economic and market data in combination with research on consumers and business-to-business users.
Millward Brown Optimor is one of the world's largest research agencies with expertise in brand equity research and its BrandZ Top 100 is considered one of the most comprehensive and authoritative brand valuations available.
The study found that the dollar value of the Top 100 brands in the world is currently at around U$1.95 Trillion (AU$D 2.63 Trillion).
Google was ranked the number one brand with a value of U$100 Billion (AU$D135 Billion), followed by Microsoft (with a monetary value of U$76.2 Billion (AU$D103 Billion)) and Coca-Cola (with a monetary value of U$67.6 Billion (AU$D91.35 Billion)) in second and third places respectively. The full BrandZ Top 100 ranking can be viewed at www.millwardbrown.com.
The study shows that brands can be given a monetary value, which will enable the assessment of a business brand influence and strength in comparison with its competition. The results confirm that a brand is, in many cases, the most valuable asset on a company's balance sheet.
Strong brands provide business value in many ways, including consumer fidelity, business risk reduction and even staff loyalty (by assisting in retaining talented staff). Investing in and protecting the brand will add value to a business even at a time when global prices of other personal and company assets are falling.
Australia's Best Value Professional Services Firm - 2005 and 2006 BRW-St.George Client Choice Awards
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