Media Release
Moore Stephens Automotive together with AADA, launch ground-breaking survey targeting the Australian automotive industry.
July 04, 2013
Rapid change is occurring in the automotive industry, with Australia currently seeing the decline in local manufacturing of vehicles and changes in retail structures and consumer online buying preferences.
Moore Stephens Automotive, together with the Australian Automobile Dealers Association (AADA) have today released their national automotive industry survey for 2013. The survey is designed to gauge the industry's thoughts and predictions on where the industry is heading and what will unfold by 2020.
"There is much discussion about where the automotive industry is heading and what will unfold by 2020" Salefest Group CEO, Patrick Tessier said. "There is much debate about how consumers will buy cars, what dealerships will look like and can the bulging level of new-car brands on offer in Australia be sustained?" Tessier said.
These challenging questions will be asked in a survey sent out to thousands of dealerships and allied industries across the country. In an unprecedented move, dealership management and staff along with industry affiliates will have the opportunity to reflect on what lies ahead and predict which areas of business will require the most investment.
The survey provides an opportunity for automotive retailers and industry affiliates to provide their views on the current challenges, opportunities and risks for automotive retailing as well as an insight into the blueprint for the automotive retailer of 2020", Moore Stephens Automotive Director, Brett Fowler said.
"We will be presenting the results of the survey at the upcoming AADA convention in September 2013. Attendees will be taken through a compelling and insightful presentation of the results and have an opportunity to ask questions and provide feedback on the survey results. The presentation will not only reveal insights into the long term future of automotive retailing but also provide a valuable report on current industry trends and challenges", says Fowler.
The survey will be sent to over 9000 Australian automotive dealerships and industry affiliates and is available to complete from the Moore Stephens website. www.moorestephens.com.au/autosurvey.
Attachments
Media Release - National Automotive Industry Survey
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