You may remember back in October 2009 we alerted you to a new bill being introduced into parliament to amend the Liquor Licensing Act 1997. The bill contained some exciting amendments for holders of a Producer's Licence.
This bill has now been passed by the parliament and will come into operation on 3 May 2010.
If you hold a Producer's licence or are thinking about your licensing options, these changes could help to save your business time and money. Now is the time to act.
Key Changes
Wines on offer for Tasting
Liquor other than the licensee's own product can be provided as a sample in comparative tastings as well as in designated dining areas. However, you will not be able to sell these wines as retail sales, as they are simply available for comparative tastings only.
Two Licensed Premises
Holders of a Producer's Licence may have up to two licensed premises, one at the licensee's production premises and another retail outlet, without having to acquire a separate licence.
Collective Cellar Door
Holders of a Producer's Licence may enter into an agreement with other producers to participate as a collective outlet. This presents a viable option for groups of producers who cannot afford to go it alone, and will give them access to increased promotion and sales opportunities.
No Limited Licence
Holders of a Producer's Licence may sell or supply, by way of sample, their products at regional festivals and events such as farmers' markets. Details of these events or markets can be endorsed on the Producer's licence, removing the need to apply for a limited licence each time they wish to participate in one of these events
Own product exemption in hardship In special circumstances holders of a Producer's Licence can apply for approval to sell wine that is not their own product and therefore does not comply with the current requirements. This could provide relief for producers in instances of crop loss or other critical issues in the winemaking process.
Review of some Special Circumstances Licences
Some producers operate their cellar door with a Special Circumstances Licence. These licences will be reviewed and may be converted to Producer's licences if suitable under the new amendments. Alternatively the Producers will need togain approval from the Licensing Authority to remain as a Special Circumstances Licence. I strongly encourage you to contact us to discuss this further.
These amendments are very exciting for Producers and provide a great opportunity to benefit your business and reduce red tape. If you would like to find out more about the changes, or any other Liquor Licensing or wine law issues, please contact Jarrod Ryan.
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
