In a world that is increasingly underpinned by cloud technologies, there is a key question that current and prospective start-up founders need to answer. Can they afford to devote time, capital and management focus on building IT capabilities for a proposition that may change beyond belief in the fight for survival?
The problem
Small and Medium Businesses (SMBs) seeking to grow sustainably face three critical challenges:
- Access to capital and skills as a start-up
- Scalability and management control as the business grows rapidly
- Optimisation and innovation as it becomes mature
Key findings
In this report, commissioned by Google, Deloitte found that SMBs using cloud technology to overcome their growth challenges grow 26% faster and deliver 21% higher gross profits. 85% of those surveyed believe cloud enable their business to scale and grow faster.
The solution
SMBs should optimise their technology and business practices for the digital world, moving tools and applications that are not core to their customer proposition to the cloud to free up time, capital and resources while setting a platform for sustainable rapid growth.
The content of this article is intended to provide a general guide to the subject matter. Specialist advice should be sought about your specific circumstances.
