Division 2 of the National Court of Appeals on Federal Civil and Commercial Matters upheld the first instance court's decision that declared that the trademarks "MS MANAGEMENT SOLUTIONS" (& design) and "CMS" (& design) are not confusingly similar.

Plaintiff, GMS Management Solutions SL, argued that its trademark "MS MANAGEMENT SOLUTIONS" (& design), identified below, was not confusingly similar with the trademark "CMS & design", of Credit Management Solutions S.A.

Plaintiff's trademark consists of the letters "M" and "S" together with a circle design which appears next to the "MS" letter combination. The judge of first instance understood that the circle design, as shown above, should stand for the letter "O", and therefore, plaintiff's trademark should be identified as "MSO MANAGEMENT SOLUTIONS", for the purposes of analysis.

When filing the bill of complaint, plaintiff mistakenly referred to its trademark as "MSO MANAGEMENT SOLUTIONS & design". Although this was amended in later presentations, the judge of first instance based his decision on this error and went on to hold that the trademark in question was indeed different from the trademark that the plaintiff was trying to register.

Although the judge of first instance considered that the marks in conflict were not confusingly similar, he understood that GMS Management Solutions was authorized to use the trademark "MSO MANAGEMENT SOLUTIONS & design", and not as plaintiff had initially filed the application, i.e., "MS MANAGEMENT SOLUTIONS & Design.

The decision was rendered on February 14, 2012 in re "GMS Management Solutions SL v. Credit Management Solutions S.A."

To avoid administrative or judicial authorities to interpret the trademark in a different way from that originally determined by the applicants, it is advisable to make the necessary clarifications upon filing the trademark applications.

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